About Us
Be Smart, Eat Smart. Since 2017, we've been baking an African champion — from Ghana to 15 markets across the continent.
Baking an African Champion
Daily Food was founded in Ghana in 2017 with a clear observation: West Africa's baked goods market was 70% import-dominated — good quality at a high price, while local production was low price and low quality. That gap was the opportunity for a world-class local producer to reach 230 million+ urban consumers across our 15 ECOWAS and Central African markets.
The business was forged in steel. An early pivot from beef rolls to cakes in 2019, a $5M production line, schools closing during Covid, a 4X capacity expansion in 2021, and the wheat, sugar and Cedi shocks of 2022 — and the company still reached breakeven in October 2022, financed entirely by founder equity with zero debt.
Today Daily Food serves 15 markets across West and Central Africa through two brands — Boss Baker and Big Boss — supplies Burger King and KFC across the continent, and holds ISO 22000 and FSSC 22000 certifications. The team has grown from 30 people in 2018 to 200+ today, with 350 targeted by next year.
“Offering the smartest snack, for the smartest moment, made in the smartest way — taste and nutrition, affordability and quality in one snack.”
“To be a supplier of highest quality and affordable foods that bring joy to our consumers in Africa.”
Always Led by Our Values
Three principles guide every decision we make.
We love our consumers and our brands
Deep understanding of our customers and their desires — every product starts with what the African consumer actually wants.
We grow every day
Growth drives all our thinking. Our people power it — 30 in 2018, 200 today, 350 by 2023.
We do what's smart
Treat everyone with care and integrity, deliver on commitments, and do what's right for our brands and the environment.
History & Milestones
A timeline of the key moments that shaped Daily Food Limited International.
Company founded
Daily Food is established in Ghana. Shatta Wale campaign launches the first consumer push; early learnings on mother-led purchase decisions shape the brand voice.
Company founded
Daily Food is established in Ghana. Shatta Wale campaign launches the first consumer push; early learnings on mother-led purchase decisions shape the brand voice.
The pivot begins
Beef rolls fail to land in-market and the Fan Milk project is discontinued. The team explores pivot alternatives rather than force-fit the original plan.
The pivot begins
Beef rolls fail to land in-market and the Fan Milk project is discontinued. The team explores pivot alternatives rather than force-fit the original plan.
Pivot to cakes and $5M line investment
Machines and market positioning pivot to cakes. A new production line is ordered in December (≈$5M investment). Geographic expansion into Côte d'Ivoire, Mali and Togo absorbs volume. Burger bun development and KFC registration begin.
Pivot to cakes and $5M line investment
Machines and market positioning pivot to cakes. A new production line is ordered in December (≈$5M investment). Geographic expansion into Côte d'Ivoire, Mali and Togo absorbs volume. Burger bun development and KFC registration begin.
Covid response
Schools close, wiping out a key channel. The team opens new export markets — Niger and Burkina Faso — to absorb the volumes left behind.
Covid response
Schools close, wiping out a key channel. The team opens new export markets — Niger and Burkina Faso — to absorb the volumes left behind.
4X capacity and Burger King certification
New production line installed in May — a 4X capacity increase. Product range diversified to drive consumption; Liberia and Sierra Leone added. Q4 hits 80% utilisation of the new line. Burger King certification secured.
4X capacity and Burger King certification
New production line installed in May — a 4X capacity increase. Product range diversified to drive consumption; Liberia and Sierra Leone added. Q4 hits 80% utilisation of the new line. Burger King certification secured.
Breakeven, 4 new markets, Burger King Africa
Despite wheat/sugar price shocks and the Cedi collapse, Daily Food achieves breakeven in October. Enters Nigeria, Benin, Guinea-Bissau and Gabon. Signs on as Burger King Africa supplier.
Breakeven, 4 new markets, Burger King Africa
Despite wheat/sugar price shocks and the Cedi collapse, Daily Food achieves breakeven in October. Enters Nigeria, Benin, Guinea-Bissau and Gabon. Signs on as Burger King Africa supplier.
Our Leadership
Experienced professionals driving Daily Food's growth across Africa and beyond.
Geoffrey Fadoul
Co-Founder
Co-founded Daily Food in Ghana in 2017 with a thesis that West Africa's baked goods market — 70% import-dominated — was wide open for a world-class local producer. Led the pivot to cakes in 2019 and the geographic expansion that followed.
Jean-Paul Nassar
Co-Founder
Co-founded Daily Food in 2017. Architect of the operations and capital discipline that took the company from startup to breakeven in October 2022 — financed entirely by founder equity, with zero debt.
15 Markets Across West & Central Africa
Ten Francophone and five Anglophone markets — reached through a single Ghana-based ISO-certified production line. DRC and Tanzania are the next two markets in the pipeline.
Anglophone
English-speaking markets
- 🇬🇭GhanaHome base
- 🇳🇬Nigeria
- 🇱🇷Liberia
- 🇸🇱Sierra Leone
- 🇬🇲Gambia
Sold under the Boss Baker brand (Ghana, Liberia, Sierra Leone, Gambia) and the Big Boss brand (Nigeria).
Francophone
French-speaking markets
- 🇨🇮Côte d'Ivoire
- 🇸🇳Senegal
- 🇲🇱Mali
- 🇧🇫Burkina Faso
- 🇳🇪Niger
- 🇹🇬Togo
- 🇧🇯Benin
- 🇨🇲Cameroon
- 🇬🇦Gabon
- 🇨🇬Congo-Brazzaville
Sold under the Boss Baker brand with French pack and copy.
Partners & Certifications
Blue-chip customers and world-class food-safety certifications that validate how we operate.
Blue-Chip Partners
Certifications
